Sales Manager Outi Härkki is responsible for our Western Europe and Nordics sales. She writes about our latest activities and feelings at the distributor and customer interface.
I would like to wish you a great and successful post-holiday season! I hope everyone has had a chance to enjoy the summer and recharge their batteries. We all needed a good break and time to spend with our close ones during this unpredictable and stressful pandemic time.
2021 has been a memorable year. The first half brought unforeseen price increases accompanied by shortages in the availability of some raw materials. Thanks to the hard work of our supply chain and purchasing team, we have successfully overcome the challenges, one after another, and have been able to produce and supply for our customers. Your resourcefulness and flexibility are highly appreciated here. Solid partnerships and appreciation have been of the highest value.
We have been able to increase the number of our raw material sources. It has been a resource-intensive project running since the early spring. We have informed you about changes in some standard products, and even more changes are planned. You will be informed about all changes. This process will be continued, as Premix will always have a strong focus on developing the portfolio. However, by the end of this year, we will have a more robust product portfolio and benefit from a wider choice of validated alternative raw materials.
We feel that these unpredictable times have brought us closer to Premix distributors, our key partners. Despite many of us sitting at home offices, you have maintained close contact with the customers. Sales are at a good level, and many new opportunities are cooking for PRE-ELEC® compounds. Additionally, we have won several new customers this year. Excellent examples from my geographical area can be found in France, the Netherlands, and Norway - to name a few.
Our company-level strategy and, as a part of it, the PRE-ELEC® product strategy have been revised and are now ready to be published. The strategy is not just a document but a tool to guide our everyday work throughout the company. It will support prioritization and decision-making in sales, product management, production, and marketing.
The strategic focus of the PRE-ELEC® portfolio will be in the five application areas:
- Sheets (PP and HDPE)
- Tubes & profiles
- Films & filaments
- Fibers
- Cables
- Batteries & energy.
During the coming months, you will become very familiar with the strategic focus areas and with PRE-ELEC® offering for these application areas. The best opportunity to get familiar with the strategy is to attend our Premix Distributor Day - 07th October 2021. Remember to register and share the registration link with your colleagues!
On behalf of the whole Premix Sales, I would like to thank you for always excellent and professional collaboration! - Let's keep up the great spirit and continue the same way!
Distributor Day 2021 | 7th October
Meet us online and get to know our five new strategic PRE-ELEC® focus areas. We will also present the product portfolio package and discuss how we can support sales development.
Distributor Newsroom
Latest news and stories from Premix Group
